Australian fashion brand Outland Denim has teamed up with social enterprise Thankyou as the organisation launches its first-ever physical pop-up at Emporium Melbourne.
Opening from June 30 to September 4, The Inside Store pop-up will sell personal care and home lines, along with a limited edition apparel range in collaboration with Outland Denim.
The new range comprises a series of 100% organic cotton unisex tees labelled The Inside Collection. The tees utilise a design where the majority of brand markings are on the inside. They come in black, white, charcoal and sand colourways and will initially be available to purchase exclusively from The Inside Store.
According to Thankyou, the 256 sqm pop-up is designed to be 80% experience and 20% retail. Limited signage will keep the store discrete from passersby, and a light-to-dark style interior fit-out will include curved, whitewashed walls.
The store will host a series of events, including educational keynotes from the Thankyou founders and live podcast recordings.
“For over a decade, Thankyou has been chasing a single idea — to be a sustainable social enterprise at a global scale, making an impact around the world,” Thankyou co-founder Daniel Flynn said. “But to get there, we've had to reimagine everything; our products and how we make them, the way we structure our team and operations, and most of all, the way we think about the future of Thankyou and we imagined it.
“This year, we’re launching Thankyou Reimagined, and creating a physical space from which to connect with our community felt like an essential stage in that journey. A standard shop wouldn’t have been the Thankyou way – this is an experimental space for education and connection, and we’re really looking forward to bringing it to life.”
Thankyou’s business model is to donate all profits towards projects that alleviate poverty around the world through the selling of products. It has so far donated nearly $18 million since its inception in 2008.
The company is set to re-launch its e-commerce offering in July 2023.