Outland Denim has released its new SS22 collection, The Good New Days, furthering its commitment towards sustainable denim manufacturing.
Last financial year, 93% of the materials used to make Outland clothing were natural. According to the brand, that’s a year-on-year increase of 8%.
In its new collection, the company aims to improve on this sustainability streak.
Highlights of The Good New Days collection include new denim shapes, such as Addison (vintage wash barrel-leg), Farrah (white denim retro flare), and Harry short (long-line Bermuda denim short).
The collection also introduces Outland’s first hemp t-shirt offering, as well as an edit of plant-dyed organic cotton tees.
Sustainability aside, the brand also continues to focus on brick-and-mortar retailing, with CEO James Bartle saying he is taking an “old school approach” as the company diversifies its focus from online trading.
“As much as online is really important, we believe there's going to be a resurgence into bricks and mortar retail shopping,” Bartle said.
“People desire to have that face-to-face interaction. And so we really want to invest into those moments as well with the brand.”
Outland Denim has around 50 stockists in Australia, as well as a presence in the USA through department store Nordstrom.
"When we're talking about a world being online for the last few years, I think there's a real hunger for people to come and engage in a physical presence," he said.
“Those sorts of things make sense to a brand like ours, with a powerful story and a strong message to communicate
“We’re really trying to build up more brand awareness to get more people coming in and asking in the right stores.
“We're still small, but it's one of those things where we want to be very strategic about who we bring on board from a stockist's standpoint.”