Australian accessories retailer Oroton has unveiled a new direction for autumn/winter 2017.
The campaign marks a new beginning for Oroton with a shift in design, storytelling and brand personality.
For the first time, brand ambassador Rose Byrne is joined by a cast of new faces.
This includes Australian blogger Lily Maymac, who has more than 2.5 million followers.
Oroton has pitched the casting as a move towards greater diversity.
To coincide with the campaign Oroton also released a fashion film for the first time, starring Rose Byrne and shot by well known Australian film director Ben Briand.
The film is centered on Oroton’s leading campaign piece, the Ashbury Clutch.
Taking a dark journey through Sydney’s St. James station, a mysterious sequence plays out as women of varied styles and attitude wander through the setting.
The Ashbury Clutch is ‘snatched’ from one woman to the next in a sequence of passing moments.
Visual cues are taken from art-deco Los Angeles to the deep greenery of the coastal
Cabrillo highway, with influences from architect Frank Lloyd Wright and artist David Hockney.
The autumn/winter collection will see the introduction of new styles, from the sharp metallics of the San Vincente range to the delicate, multi-material embroidery of the limited edition Desert Rose range.
It also features hardware updates from shoulder chains and metal clasps, as well as new styles in the Estate and Forte ranges.