Australian luxury brand Oroton has continued its in-store transformation.
Oroton has opened a flagship boutique at Emporium Melbourne.
The new store concept follows on from its recently refurbished Sydney QVB site.
The blueprint is an ongoing collaboration between London-based creative consultancy Universal Design Studio and Oroton creative director Ana Maria Escobar.
The store features a concealed transaction area and wireless technology which allows customers to interact with its online platform.
The conceptual palette for the project is graduating neutrals and ceramic hues, inspired by the warmth of Australian rural landscapes.
Raw, heavy and unfinished materials integrate at a low level, while processed, fine and polished materials frame the high level.
The features are divided by an invisible datum line, while concrete plinths feature a craggy front and marble-smooth top.
The plinths sit at the base of clay-like textured walls and smooth steel shelves.
Asymmetrical plinths also break the smooth lines of the perimeter of the store.
Natural light is an accentuating feature of the design.
Perforated brass screens at the entrance diffuse the outside light and the fitting rooms are backlit with sheer fabric.
The facade of the store is treated in a smooth panelled concrete finish tying back to the raw materials used in the interior.
Escobar said the space accentuates the brand's Australian origins.
"The new space visualises our strategy to continually elevate the brand.
"It captures our heritage, our place of origin and celebrates our 75 year old history.
"By bringing together a number of disciplines - Architecture, Interior and Industrial design."