Premier Investments, helmed by industry powerbroker Solomon Lew, has fired another explosive mortar at Myer.
The two giants are engaged in a war of words around its profit performance.
In a statement just issued to market, Premier did not mince words on provoking further action.
"The numbers don't lie.
"More than $2 billion of Myer shareholders’ funds destroyed.
"Myer shareholders want change, not more of the same.
"It’s time for Myer shareholders to be heard. We encourage long-suffering Myer shareholders to vote accordingly at the Myer AGM."