Australian brand OneTeaspoon has poached Australia's Next Top Model winner Britt Beattie.
Beattie is now featured in the label's global denim campaign, including a billboard placement on Beverly Boulevard in Los Angeles.
The collection Le Punk has also set out to redefine its place in the market, with a strong focus on stretch denim and a variety of shapes and washes.
The line will land online and in stores this September.
Price points generally range from $104-$800.