Most Australians are tipped to stay closer to home this Easter, according to a survey by Wesfarmers OneDigital, with more than 50% of families prioritising local travel across the traditionally busy Easter long weekend.
OneDigital is the data and digital division of Wesfarmers, a retail group which operates Target, Kmart, Catch and Bunnings.
The survey reached 1,000 families and found that 90% of Australians are planning to spend less than last Easter as cost of living concerns start to impact the family budget.
The survey also found that more than a quarter of families will use the time off on home and garden projects, with 1 in 2 planning a trip to Bunnings.
Wesfarmers OneDigital spokesperson Michelle Skehan said while families would be cutting back on travel and focusing on the house and garden, the kids won’t be missing out.
“Easter eggs are definitely still on the menu this year, with 9 in 10 saying they will still buy chocolate for the kids,” Skehan said.
More than a third of parents will also top up the Easter basket with kids' pyjamas and clothes, according to OneDigital.
