One Day Bridal has announced that it has rebranded to Kyha, after the brand's founder and creative director, Kyha Scott.
The news comes as the brand looks to expand beyond bridal wear into an extended fashion offering.
The brand's made-to-size range will also be renamed to Chosen by Kyha, previously Chosen by One Day.
Scott said that the rebrand allows the brand to continue its mission of combining fashion with bridal.
"We have always sought to challenge convention in an industry often constrained by traditional, blurring the lines between bridal and fashion.
"Rebranding to Kyha and Chosen by Kyha will enable us to continue this journey, extending our collection beyond bridal."
The announcement follows the opening of the brand's first boutique in Sydney, which has launched under the new name.
"The rebrand to Kyha is a key pillar in our strategic growth plan," Kyha CEO and MD Claire Murphy added.
"Our ambition over time is to extend our product offering, in doing so appealing to a broader customer base," she said.