Swiss watchmaker Omega has strengthened its connection with its Australian customers, launching a dedicated Australian eCommerce site. 

The launch of Omega's Aussie site comes after successful eCommerce launches in other regions including the USA, the UK, Europe and Asia over the past several years. 

Omega president and CEO Raynald Aeschlimann welcomed the launch of the site. 

"Australia is a very exciting market for Omega and we’ve long recognised the country’s passion for quality watchmaking, especially around lifestyle and ocean timepieces.

"We’re thrilled to now offer this online service and give everybody in Australia direct access to our universe of watches and accessories from the comfort of home," he said. 

Alongside the eCommerce site, Omega will continue its focus on its seven standalone boutiques that it operates across Australia. 

The new site offers customers another channel to shop the Omega range which includes the Speedmaster, Seamaster, Constellation and De Ville collections. 

The Australian Omega site is live now. 

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