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Pacific Brands is facing a board spill after backlash over executive remuneration.

Executive pay soared from $5.99 million in 2013/14 to $16.3 million in 2014/15.

CEO David Bortolussi's pay package was among the most prominent, rising from $912,279 to $2.87 million.

Shareholders at the annual general meeting shot down the revised renumeneration rates.

Some 40% of shareholders voted against Pacific Brands' remuneration report for 2014/15.

This is above the 25% required to deliver a strike against the company and could lead to a board spill if a second strike is issued at the next annual meeting.

Despite the backlash, Pacific Brands has reported sales in the past 16 weeks were up seven per cent on the same period a year ago.

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