Alex Perry has released a thumping runway video for fall/winter 2020.
In the absence of Fashion Week shows, the digital showcase reveals key looks for the season.
Created in collaboration with creative director Trevor Stones and director James Tolich, it features leading models Hannah Elyse and Ajok Madel.
The collection will be available in August.
Earlier this year, Alex Perry announced immediate changes to production, seasonal orders and delivery schedules.
Perry said the move would stabilise the business amid the COVID-19 crisis.
“As our whole industry works tirelessly to react to this ever-changing global crisis, I have been very encouraged by many of our recent partner conversations and the level of transparency, collaboration and quick thinking in response to the challenges we collectively face," he said.
Perry has reduced the number of seasons and change the delivery timing of 2020 collections.
Pre-Fall 20 will now act as the complete Winter 2020 Season, delivering at a later schedule in August.
The Fall / Winter 20 collection will now be produced in place of Resort 21, delivering in line with previous Resort seasons in November.
The shift in timings will also allow the business to work closely with key partners supporting them with exclusive capsule collections.
The decision to amend the schedule was based on sacrificing short term income for future longevity and security, Perry said.
The intention is to re-establish cash flow as soon as possible in order to reinstate full teams and operations - many of which have been supportive through these unfortunate times.
“95% of our sales are export, and some of the biggest luxury retailers in the world are our global partners," Perry said.
"We quickly commenced conversations regarding these changes to the seasonal delivery windows and those we have spoken to have been incredibly relieved and responded positively to this solution.”
Alex Perry started designing eveningwear in Australia over 30 years ago, globally launched the brand in 2013, and has since built a highly successful business; key partners including global retail giants Selfridges, Net-A-Porter, My Theresa and Neiman Marcus.
Film credits:
Creative Director: Trevor Stones
Director: James Tolich
Cinematographer: Thomaz Labanca
Model: Ajok Madel
Model: Hannah Elyse
Sound Design: DJ Sveta