US-born international footwear brand Nine West has launched its largest-ever Mother’s Day campaign in Australia this year.
This includes signing on the owners of Melbourne-based beauty salon Runway Room, Alex and Mia Fevola and the brand’s first-ever brand ambassadors for the annual holiday.
It is also the first time Nine West Australia has featured public figures in any Mother's Day campaign.
The campaign will be shared across all channels including in-store, email, social and paid advertising. It was officially launched at an Mother’s Day beauty workshop last week at Runway Room’s High Street Armadale store.
Guests and their mothers - or mother figures - were treated to a Glow Base workshop and a colour match for each individual skin tone.
The Runway Room owners and guests in attendance wore Nine West shoes, with key guests including influencers and models, including Crystal Wang, Darcy Spinks, Daria Varlamova.
It comes as the brand launches its Autumn/Winter range of 2024, covering 150 styles including trending categories such as ballet flats and boots, as well as the brand’s core range of pumps.
Nine West was established in 1978 in New York. Today Nine West is available in 78 countries around the world, with 52 locations in Australia.