Nike Australia is giving customers more incentive to head in-stores.
Melbourne Central will be home to Australia’s first ever Nike Training Club (NTC) space – an extension of the fitness app used by consumers around the world.
The 45-minute workout session is created for women and hosted by a Nike Master Trainer.
The session involves a mix of professional cardio and weight training routines from the Nike Training Club app and translated into physical practice.
Nike has transformed an underutilised space on level two of Melbourne Central into a New York-style training loft.
The space features a muted concrete interior and glowing Nike neon sign adorning the wall.
The NTC sessions will run for one-hour every Tuesday evening from 6pm-7pm for the next eight months.
Registrations are open seven days prior to each class with 50 spots are available per session.
NTC offers services outside of the weekly training club with individual assessments, a reward program, shoe trialling and special guest trainers/speakers.
