Topshop is about to unveil its second store in New South Wales.
Westfield Miranda will open this Thursday – the first of several to roll out over the next 12 months, including a site in Chatswood.
The company willl take branding to the streets in the lead up, with London-inspired black cabs with the Topshop Topman logo handing out gifts and tote bags around Sydney.
The Miranda store will offer the premium personal shopper service, as well as stocking seasonal runway collections from Topshop's exclusive ranges Unique and Boutique.
The 1000sqm store will stock around 180 new styles dropping weekly.
At the store launch will be Topshop Topman CEO Sonia Bettega, Next Athleisure chairman Hilton Seskin and Australia's Next Top Model mentor Cheyenne Tozzi.
Topshop currently operates seven stores in Australia in Sydney, Melbourne, Perth and Brisbane.