An Australian fashion designer has launched an online store with a difference.
Designer William Brunton has launched a multi-brand e-boutique at www.willbe.com.au.
In addition to stocking his unisex label 'Will Be.' the platform also stocks L'America, Nobody Denim, Stylestalker, Vanguard and Paint It Red.
Will Be. made its debut at Mercedes-Benz Fashion Week Australia 2014.
Brunton said the multi-brand concept fits with his brand ethos.
"I wanted to showcase the Will Be. label as one that you can mix match with like-minded designers, so it made sense to me to create an online platform where my customer can do so."
Brunton is a graduate of Raffles College.