The Outnet is using geo-targeting to offer a bespoke experience for Australian shoppers.
The latest instalment is a curated winter edit for the market.
The Outnet buyers have selected a range of items for local customers spanning designer brands Alexander Wang, Chloe, Helmut Lang and Proenza Schouler.
These include items already popular with Australian customers this season including shearling gilets, sport-luxe jersey separates, wool coats and ankle boots.
As part of the campaign, The Outnet is running a flash sale for Australians only.
Free shipping is available exclusively for Australian customers who spend over AUD$200 or more on the international site, using the CODE: AUSTFSJULY.
The offer has unlimited usage until July 19.
