In Australia, mobile now accounts for 50% of its sales.
Net-a-Porter sister brand The Outnet has heeded to demand and launched its first android app.
The launch will complement its current digital offer across desktop and IOS.
Key functions of the app will allow users to receive push notifications, alerting them when new products and brands are uploaded to the site or when exclusive sales are available to shop.
The app will also offer recommendations tailored to the browsing behavior of the individual user.
Customers will also be offered exclusive access to app-only sales, and latest arrivals will be updated every Monday, Tuesday, Thursday and Friday via the Just In menu.
The Outnet sales and marketing executive Andres Sosa said the new offer will allow the etailer to speak to a worldwide audience.
‘The launch of the Android app sees us cement a 360 cross platform approach for our customer.
"As a digital retailer, we are able to track our customers’ behavior and are aware that she is shopping more frequently on mobile than desktop.
"We have noticed particularly in the APAC region and Middle East that mobile now over-indexes desktop, accounting for over 50% of sales in those regions"