The founders behind etail fashion powerhouse Net-A-Porter are gearing to unleash a local surprise.
The Outnet.com, a part of The Net-A-Porter group, has dished key details behind its latest global campaign and revealed that the initiative precedes a planned assault on Australian soil.
Since its launch in April 2009, The Outnet.com has established itself as a popular online fashion shopping destination and it is now looking to spread its reach beyond its core markets of the US and UK.
The Outnet.com managing director Stephanie Phair revealed the site is currently in discussions with several public relations agencies in Australia with imminent plans to appoint a local in-market agency.
Phair said Australia has been a very important market for The Outnet.com to date, with continued growth from a loyal customer base.
“Australia has always been a very important market for us and with our planned appointment of a local PR agency, we hope to continue to grow our loyal customer base through more awareness campaigns that are specific to the Australian market,” she said.
“We are confident that The Outnet.com's position as a chic online destination offering a premium service in the off-price sector will continue to resonate with the Australian customer, with their sense of style and appreciation of quality.”
In line with its expansion plans, The Outnet.com has also launched a tactical global campaign and has been offering free shipping on all orders from Australia since October 23 until November 1.
The integrated video campaign launched this month and offers an insider’s view of the real faces behind the global fashion outlet's success, through the lens of Internet personality, fashion icon and The Outnet.com ambassador, P'Trique.
Phair added that The Outnet.com strategically chose LinkedIn as a launching platform for the video – #InsideTHEOUTNET – which was originally produced as an internal asset for the company’s annual global presentation.
“As a technology company and pure-play online retailer, we look holistically at the digital ecosystem as we continue to create excitement for our brand and value for our customers.
“In this context, LinkedIn's unique functionality allowed us to first screen the video for the working fashion community; professionals responsible for driving the real-time social conversation within our industry.”