NBA has installed the world's tallest payment terminal as part of a store activation in Melbourne.
The launch of SlamPlay, a 10-foot-high interactive payment sensor, coincided with the arrival of the New Orleans Pelicans and the first ever NBA game played in Australia.
Built to the exact height of a professional basketball hoop, the activation saw consumers win free or heavily discounted merchandise if their slam sounded a buzzer.
The event included live DJ sets, MC-hosted challenges and commentary from NBL broadcaster Peter Hooley.
The activation also featured NBA legend Ray Allen, who headlined the event with a live Q&A, signings and photo sessions with fans. He was joined by former NBL star Jason Cadee and AFL players Jack Ginnivan and Zak Butters, who joined for meet-and-greets, Q&As and interactive challenges.
The concept was pulled together by 2045.
“SlamPay is what happens when sport, technology and culture collide,” said 2045 ECD Christopher McKee said. “We turned the worst part of the purchase - handing over your hard-earned dosh - into the best part. Surely paying for stuff should be more fun? It’s the kind of innovative retail activation we hope inspires other brands.”