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Boohoo Group brand Nasty Gal has teamed up with Australian duo We The Wild Ones, for an online edit. 

The duo, made up of Instagram influencers Lucy Jackson and Nikki Westcott, have chosen a selection of 57 products, including statement pieces, accessories and shoes, for customers to shop. 

Their selection rings true to their edgy style and aesthetic, which is also reflected in their own clothing label Jagger and Stone. 

The We The Wild Ones x Nasty Gal collaboration follows the brand's partnership with Australian DJ Flex Mami, which delivered positive results for the eTailer. 

The first Flex Mami collaboration saw an uplift of the Curve category on Nasty Gal in the Australian region from approximately 4-5% to around 18%. 

Across the wider group, Boohoo has also partnered with Australian body positivity influencer Riley Hemson, the Hembrow sisters and TikTok stars including Sarah Magusara and Jackson Jansen. 

In its partnership with We The Wild Ones, Nasty Gal will be tapping into the combined 357,600 followers of both girls' Instagram accounts and the We The Wild Ones account. 

The We The Wild Ones edit is available to shop now and ranges in price from $8 to $68. 

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