Australian-based jewellery etailer Narvi has launched, with independent designer brands as its key proposition.
Founded by Miranda Gillespie and Hannah Bowden, the online store offers a selection of ready-to-wear jewellery in over 1000 styles.
“We were finding it increasingly frustrating to wade through mass market pieces in search of truly distinct designs, so we wanted to bring independent designers together in one easy-to-shop platform,” Gillespie said.
“Independent fashion jewellers have transformed the jewellery landscape in the last decade, bringing a cool, contemporary aesthetic to the once-traditional world of precious metals and diamonds, opening up fashion jewellery as an attainable option for all," Bowden said.
Deepa Gurnani, Elizabeth Cole and Ottoman Hands are among the brands stocked on the site.
“We want this exclusive edit to give consumers the passion and confidence to buy, wear, collect and most importantly, truly enjoy jewellery,” continued Gillespie.
“We found there wasn’t anywhere online that gave consumers all of their jewellery needs in one place – and now there is, with Narvi.
“Our mission has been to curate a collection of unique and hard-to-find pieces unlike anywhere in the world, while also providing a seamless shopping Experience.”
Despite the challenges presented by the global pandemic, the jewellery market has continued to grow in recent years.
As buying habits shifted to digital, online shopping grew in confidence through 2020 with digital jewellery sales almost doubling.
Combined with consumers prioritising small-luxuries and timeless purchases, this means spending has continued to grow, with the global jewellery market expected to be worth US$518 billion by 2030.
Gillespie, who is also the founder of pre-loved destination Luxe.It.Fwd, said Narvi will also offer styles for conscious consumers.
“We are proud to partner with designers who engage in ethical sourcing and practices, champion women-led businesses and drive sustainability changes within the industry,” Gillespie said.
“Further to that, we are seeing a growing shift in consumer sentiments, away from the onslaught of new-season products and a desire for more meaningful luxury against the backdrop of the climate crisis.
“This has seen a growing number of treasure seekers turn towards beautiful, keepsake pieces.”