Nancy Ganz rebrands and restructures range

Nancy Ganz has rebranded, splitting its shapewear range into six named collections and adding a slip line as the label repositions product it has long sold as a foundation garment.

The relaunch went live on 1 September. The Slip Edit is the addition for Spring/Summer 2026, offered in strapless and shoestring-strap silhouettes in black and warm taupe at $99.95, with hidden zoned support and moderate compression built for column shapes, sheer layering, low backs and strapless eveningwear. Sizing runs 8/XS to 18/XXL.

Elsewhere, Seamless Seduction covers high-compression shaping and Sheer Power, Sculpted Lace and Revive Lace run across bras, briefs and thigh shapers, while Revive Smooth and Body Smart sit at the everyday end. Waisted and high-waisted briefs, thigh shapers, shorts and bodysuits carry over, spanning light smoothing to ultra-firm control.

Pricing across the range starts at $49.95 for shaper shorts and climbs to $199.95 for the firm-support Body Define Ultimate Slip, placing the brand above mass-market shapewear and below the imported premium labels that have taken share in the category over the past decade.

The product is sold direct through the brand's own site and stocked at Myer and David Jones, both of which carry the collection ranging in shapewear and intimates.

The rest of the change is positioning. Campaign imagery styles the product as visible layering against tailoring rather than as something worn under a dress, and the brand has leaned into lace and flocked finishes to support that read.

"The brand has been part of women's wardrobes for decades, known for exceptional fit, support and innovation, and this relaunch celebrates that heritage while bringing a much stronger fashion point of view," Nancy Ganz general manager Bridget de Lacey said.