MyDeal.com.au has launched fashion offering MyWardrobe, a curated online fashion marketplace with on trend men and women’s clothing from Australian fashion boutiques.
The online fashion marketplace aims to disrupt through listing products from pureplay retailers and Australian boutiques designers which consumers are reverting to for their social media presence, competitive pricing and on trend offering.
This will provide opportunity for smaller or emerging brands which are not feasible for larger department stores to be exposed to over two million consumers, and be brought into the mainstream.
Additionally, MyWardrobe will have a focus on providing an elaborate range of men’s clothing and accessories to fill the existing gap in the Australian market for a prominent fast fashion destination for men.
Built with MyDeal Marketplace’s proprietary white label technology, the platform has listed over 32 major Australian fashion boutiques and over 5,000 men and women’s products for its soft launch.
The range includes men and women’s clothing, swimwear, accessories and footwear.
Brands listed for launch include viral social media brands Zachary The Label, MissHolly, Kaja and Belle & Bloom.
For fashion sellers, the new marketplace claims to offer a more premium drop ship platform, effectively differentiating MyDeal’s product offering and positioning for sellers and consumers alike.
MyDeal.com.au CEO Sean Senvirtne said this will shake up the market.
“As the market has become more competitive, it has been priority for us to innovate in the best interest of our stakeholders.
“We are excited to diversify our offering to meet consumer demand, especially in the men’s boutique fashion area which hasn’t been exploited.
"Through exploring this gap in the market, we look forward to supporting Australian fashion designers and businesses grow through the MyDeal Marketplace. We encourage fashion boutiques of all sizes to come on board with us."
This diversification comes one week after their launch of MyDeal Marketplace Loans, which was initiated through a partnership with small business lender Prospa.