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MySale Group, owner of OzSale and Buy Invite, has recorded double digital online revenue growth for the first half of fiscal 2018.

Revenue for the period increased 11% to $152 million compared to last year, with gross profit increasing 19% to $46 million.

Underlying earnings before tax, interest, depreciation and amortisation grew 80% to a record $5.5 million.

Mobile activity continues to grow and now represents 60% of orders.

Cumulative app downloads have also reached 7.5 million.

CEO Carl Jackson said he is pleased with the result.

“This strong performance has been driven by our technology platform, which continues to enhance both our customer offer and relationships with our global brand partners.

“It has been a great start to the new financial year and we approach the second half with confidence, with an exciting range of strategic opportunities ahead."

Other key achievements include:

An active customer base increase of 12% to one million.

A continued focus on activating customers with higher lifetime - value. The average order value is stable at A$87 . The average order frequency per customer is also steady at 3.3x.

Strategic plan to increase own - buy inventory continues to 20% of online revenue.

Further brand partnerships have resulted in over 700,000 SKUs online.

Endless aisle now accounts for c . 10 % of online revenue Identity.

Product returns rate remains at industry - leading level of just 5%.

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