Premier Investments has poached a trio of female power brokers for its team.
The appointments have been made on the back of poor sales growth at its Portmans and Jacqui E brands.
Witchery managing director Linda Levy is set to join the firm as group managing director of Portmans next month.
She will be supported by Myer Miss Shop business manager Vicky Kordatou, who will take on the role of merchandise manager for woven tops, dresses and coats.
Meanwhile, Harris Scarfe general manager of apparel Nicole Naccarella will head up womenswear label Jacqui E.
Premier Retail CEO Mark McInnes said the appointments were made to bump up sales growth.
"The senior product leadership changes announced today in Jacqui E and Portmans will revitalise our product development teams and we expect to return to positive sales growth in the fourth quarter of fiscal 2017 and the first half of fiscal 2018."
Portmans recorded a 5.8% tumble in sales for the first half of the 2017 financial year.
This was attributed to a cooler start to summer and "poor fashion choices."
Meanwhile Jacqui E saw sales tumble 2.5% for the first half.
This excluded one-off impacts relating to incidences across Hobart, Chadstone and New Zealand, where its flagship Wellington store has been negatively impacted since an earthquake in November.