Myer has ramped up its premium services in its Karrinyup WA store, unveiling its refurbished Beauty Hall.
The space has undergone a complete revamp and features new counters, fittings, lighting and flooring and is also now home to a wider selection of brands.
In-store experiences have also been placed front and centre in the new Beauty Hall, with Benefit brow services and an expanded Deciem offering now available.
Myer Karrinyup store manager John Solly praised the new-look space.
"It has been great to do a soft opening of the hall to customers, ahead of the official opening.
"The Beauty Hall looks amazing and the response already from customers has been so positive.
"It really showcases our brands and offering in the best possible way - in a modern, fresh and bright new layout.
"The team are so excited to officially open it and welcome even more customers through this stunning new hall and for them to see first-hand some of the fantastic new brands we have on offer," he said.
The Hall has welcomed new beauty brands Foreo, Ere Perez, Face Halo, Herbal remedies, Beach Street Collection, Huxter, Philosophy, Claus Porto, Compagnie de Provence, Inika and Simplictie.
Meanwhile, continuing brands in the store include Chanel, Burberry, Gucci, Calvin Klein, Dolce & Gabbana and Hugo Boss.
The new Beauty Hall will officially reopen from 10am, tomorrow May 1.
The launch will be celebrated with customers through giveaways, exclusive offers, a complimentary coffee and sweet treats.