Department store Myer will be hosting a runway with British fashion brand Topshop as part of the PayPal Melbourne Fashion Festival later this month.
The stand-alone spectacle – called Topshop at Myer Runway – will run on the evening of February 26, and will showcase the London brand’s latest collection, which has recently been rolled out across Myer in Australia. The runway will also include upcoming pieces set to launch in the months ahead.
Complimentary tickets will be offered to Myer One members during an exclusive 24-hour early‑access window today, February 5. Remaining tickets will then be released free-of-charge to the general public via Myer’s social channels and the festival’s website.
Myer CMO Clarabella Burley said the event marks an important moment for department store, being Topshop’s first runway in Australia.
“Our customers have been incredibly excited about Topshop launching exclusively in-store at Myer, so we wanted to harness that excitement to create a moment worthy of the brand’s relaunch into Australia,” Burley said.
“Topshop is known for putting on great runway shows across the world, so it's very exciting that Myer is bringing Topshop’s first runway show down under.
“As we continue to elevate our fashion offering, this is just the start of creating immersive and large‑scale experiences for our customers.”
PayPal Melbourne Fashion Festival CEO Caroline Ralphsmith said the Topshop and Myer’s runway is a highly anticipated addition to its 30th anniversary program this year. PMFF runs from February 14 to 28.
“Topshop has long held a special place in the fashion consciousness of Australian consumers, so hosting the brand’s first Australian runway at PayPal Melbourne Fashion Festival thanks to Myer is incredibly exciting,” Ralphsmith said.
“This stand-alone Topshop at Myer Runway celebrates the return of a truly iconic global brand to Australia, while also reflecting the Festival’s role in bringing together international fashion moments and local audiences in a uniquely Melbourne way. We’re thrilled to see Topshop’s unmistakable London aesthetic come to life at the Festival.”