Department store Myer is training in on the Christmas dollar.
Myer will operate a Christmas pop-up store at Melbourne's landmark Flinders Street Station from December 2 - 22.
The concept will be launched by newly appointed Myer ambassador Kate Peck and chief executive Bernie Brookes.
It follows the opening of a Myer Christmas pop-up shop last year at Southern Cross Station.
The new store will be positioned on the station's concourse and trade from 7am to 7pm on weekdays and 10am to 5pm on weekends.
There will be over 500 products available across categories including beauty and fragrance, tech and gadgets, homewares, books, watches and toys.
The average price of gifts on offer is $30, with Myer and iTunes gift cards also available for purchase.