Myer has secured an exclusive deal with MAC Cosmetics, continuing the department store’s ongoing expansion of its beauty department.
The latest deal joins a raft of beauty partnerships struck by Myer in recent months, including most recently with Rihanna’s Fenty Beauty brand. Fenty products will be rolled out across the department store in May, adding to 22 brands through 2025.
With its new deal, Myer will become the sole department store partner for MAC Cosmetics in Australia.
MAC is owned and run by The Estée Lauder Companies. In the latest quarter to December 2025, the global cosmetics group reported total sales of US$4.22 billion (~A$6 billion), with the Asia Pacific region – including AU/NZ – hitting US$900 million.
Myer’s chief merchandise officer, Belinda Slifkas, said the business was focused on strengthening its position in the wider beauty, fragrance and makeup categories to engage a new generation of customers – particularly younger shoppers.
“Myer is firmly focused on winning the younger beauty customer, and every move we make is anchored to that strategy,” Slifkas said. “We know makeup is a great entry point for engaging new customers, before exploring other categories such as skincare, fragrance or apparel.”
Slifkas added that deepening its partnership with MAC reflects its aim to deliver the best in global beauty.
“With MAC’s artistry and continued innovation, we’re excited to bring even more expertise, energy and inspiration to our beauty floors nationwide.”
The deal forms part of Myer’s continued transformation journey, with a strong emphasis on expanding and elevating its market services offering. The new service‑led model will debut in full at Myer Sydney’s beauty hall, which is set to begin its redevelopment in the coming months and open by the end of the year.
Across Myer department stores, beauty contributed 22 per cent to total sales in FY25 – not including Apparel Brands. Total department store sales were up 1.2 per cent in Fy25 to $3.3 billion. This sales lift was driven by home and beauty categories, up by 7.4 per cent and 0.8 per cent respectively.
The department store’s other categories had sales falls in FY25, with menswear down 0.1 per cent, womenswear down 1 per cent, and kids down 1.7 per cent.