Department store Myer has expanded its Myer One loyalty program, which now includes faster rewards, more ways to earn and additional benefits.
According to the department store, this relaunch marks the most significant upgrade to the program since it was introduced more than two decades ago.
Myer executive chair Olivia Wirth said the Myer One loyalty program continues to grow, with 4.7 million active members. She said this relaunch is about rewarding members in real time, “giving them more reasons to choose Myer again and again, helping strengthen the connection with our most loyal customers and creating a wider loyalty ecosystem.”
Myer One customers can now earn two points for every $1 spent when shopping online or at Myer department stores, as well as at Just Jeans, Jay Jays, Portmans, Dotti, Jacqui E, Sass & Bide, Marcs, and David Lawrence.
Members can also receive rewards quickly and can use their $10 reward 24 hours after earning credits rather than at the end of each quarter.
From November, members can also earn at least one point for every dollar spent at Dan Murphy’s, Door Dash, Pet Barn, MyCar and Lvly by linking their Visa or Mastercard via the Myer one app.
Status thresholds have also been re-tiered to allow more members to experience the benefits of Silver and Gold status and make tier progression more achievable.
Alongside these shifts, Myer is also rolling out MY Edition Beauty Boxes featuring curated gifts from leading Australian and international brands, which will be available for Silver, Gold and Platinum members throughout the year, as well as complimentary beauty treatments such as facials and make-up services available for Silver, Gold and Platinum members.
Other key benefits include the ability to bank rewards for significant occasions, the choice to use points plus pay from CommBank, Virgin Australia’s Velocity Frequent Flyer program and Amex, and a rollout of early release events and VIP shopping.
In the months ahead, members will soon be able to pool Myer One points and benefits with up to four other members.
Wirth said the group will continue to invest in strengthening the Myer One program to include more benefits and new partners.
“More than 825,000 people joined the program last financial year with over 50 per cent of new members under the age of 35,” Wirth said. “Almost 80 per cent of all sales made in Myer are linked to a Myer One member, so we know the program resonates with our loyal customers, and we expect these changes will grow members and engagement.”
Wirth added that Myer One members spend 2.8 times more than non-members.
The relaunch of Myer One comes amid the relaunch of the David Jones Rewards loyalty program, alongside other loyalty pushes by Decjuba and The Iconic.