Australian retailers Myer, Rebel and Suzanne Grae have hit the top spot in their categories when it comes to customer satisfaction, according to research firm Roy Morgan.
For the year, Myer scored the top department store in customer satisfaction, Rebel as the top sports store, while Suzanne Grae scored the top clothing store.
US-born footwear brand Skechers also rated in the top spot in the footwear category.
Over 60,000 Australians surveyed from January to December 2022 named the companies they deal with across more than 30 industries, including automotive, banking, supermarket and telecommunications, and rated how satisfied they were with them.
‘Monthly Customer Satisfaction’ winners are recorded in each category throughout the year, with the annual award going to the company with the most monthly wins.
Myer and Rebel are back-to-back winners from 2021 and 2022, alongside other retailers including The Reject Shop, JB Hi-Fi, Kleenheat, Bunnings Warehouse, Aldi and Subway.
Roy Morgan CEO Michele Levine said the awards represent more than 280 companies competing in 40 categories, with those companies' customers forming the judging panel.
“A look at the year’s customer satisfaction winners shows many familiar names returning to the winner’s circle again and a suite of first-time winners in categories such as Mobile Phone Service Provider (Vaya), Car Manufacturer (Skoda) and Major Risk & Life Insurer (CommInsure),” Levine said.
“Another first-time winner is Zambrero – the new Quick Service Restaurant of the Year.
“Despite a steady decline in domestic customer satisfaction since early 2022, Qantas managed to win enough months earlier in the year to take out the 2022 Domestic Airline Award.
“Faced with historic levels of distrust and class action lawsuits, Qantas is highly unlikely to win the award in 2023.”