Department store Myer has claimed an Australian retail technology first.
Myer has created a Christmas app that uses reality technology to create 3D animations in-store, viewed through a customer's smartphone or tablet.
Myer partnered with AR Video and Appshaker to develop the app, which also allows users to create online Christmas cards, book a time with Santa in selected stores and find gifts.
The app is available for download now by searching 'Myer Christmas App' in the App Store and Google Play.
Various 3D animated experiences can be viewed when users touch the 'Scan for 3D in-store experience' on the home screen.
The experiences will be activated using printed floor decal markers and in-store displays.
There are three experiences for select Myer stores this Christmas, including:
The ‘Catch the Presents’ game – Myer Melbourne only. This augmented reality game has been created specifically for customers to use when located at the famous Myer Melbourne atrium.
The atrium 3D experience is activated by scanning the Santa maker positioned around the Myer Melbourne atrium balcony of levels 1, 2, and 3.
Customers will be able to see Santa and his sleigh fly around the atrium; using their smartphone or tablet to catch the presents that he throws out of his sleigh.
Customers need to catch as many presents as they can in 30 seconds and then they will receive a score they can share on social media or play the game again.
To catch the presents, all users have to do is tap the screen as they are thrown to see how many they can catch in the allotted time.
Enchanted Forest – Capital City stores (except Myer Melbourne). Users will be able to scan the forest marker in-store to activate a fun Christmas experience with Albie the elf and Dixie the reindeer.
They can then pose for a photo with their new friends, and share via Facebook, Twitter or email so they can spread the Christmas cheer to friends, family and loved ones.
Santaland Floor Markers – in 48 Santaland stores. Stores with a Santaland will be fitted with floor markers leading to Santa.
Users can scan these markers to see the Christmas characters – Albie the elf and Dixie the reindeer – come to life on their phone or tablet and take a photo of the characters and their kids and friends.