Myer is calling for sellers of lifestyle products and experiences to register their interest in joining ‘The Myer Market’.
The Myer Market is a new online platform for customers to access a curated but extended product range.
All purchases will qualify for MYER one loyalty points and rewards, and Myer’s ‘No Regrets’ Returns Policy will apply, meaning customer returns on any products from The Myer Market (with the exception of bulky goods) will be accepted at Myer retail outlets.
The site is being developed in partnership with Marketplacer, an Australian company with ten years international experience developing marketplaces including Bike Exchange.
The Myer Market will be launched as a beta, allowing for evolution and refinement over time in response to direct customer and supplier feedback.
Marketplacer CEO Jason Wyatt said the company was excited to be chosen as a stratgic partner for the market.
“Marketplacer was an Australian pioneer in building marketplaces. We now have ten years’ of proven success behind us via marketplaces we own and operate across nine countries that involve more than 3,000 sellers.
“Our practical experience, our software and our investment in a new data analytics platform means we can provide suppliers with deep insights into customer behaviours and needs. In today’s retail environment this is a critical part of fine-tuning range and increasing sales conversion rates.
“We anticipate that the launch of The Myer Market will really raise the bar in Australia when it comes to providing a broad and curated product and service range and a rewarding shopping experience,” he said.