Danish family-owned apparel company Bestseller has introduced a new label to its Australian offering.
Selected Femme has launched in Myer stores and online nationally.
The womenswear label features classic separates and dresses, with an injection of bold prints.
Organic and recycled fibres are utilised throughout ranges to make the label as sustainable as possible.
The latest collection is priced from $79.95 for a long sleeve knit to $359.95 for a coat.