Department store Myer will launch an internal training school, with the first phase to go live in February 2017.
Myer deputy chief Daniel Bracken said Myer will spend the next six months building content with a focus on store team members.
"We know we need to invest in training and development.
"Warringah (NSW) will be the first store where we've taken a very different approach to how we recruit with a major focus around the right capability.
"I think historically it's been, put an add on SEEK and whoever applies gets the job and we can't operate that model any more."
The initiative is part of a sweeping $600 million turnaround strategy for the deparment store.
"Myer's got foot traffic of 130 million people coming through our doors every year, plus another 50 million online," Bracken said of its customer base.
"We've got the best loyalty program in the fashion sector – five million members of our loyalty program."