Myer CEO John King has appointed Geoff Ikin as the company's new chief customer officer.
The new role will bring together key customer facing functions including online, marketing, and advertising.
Ikin comes to Myer from Tourism Australia and prior to that was at Westpac and David Jones.
His commencement date is to be confirmed.
Myer CEO John King welcomed him to the role.
"Geoff brings considerable skills, knowledge and expertise to this new role and is committed to putting customers first through all of Myer’s customer facing channels.
"Geoff’s career has been all about the customer.
"Through this new structure, he will ensure that we continue to build and grow our multi-channel offering including our Myer one loyalty program as well as delivering the best possible marketing and advertising to promote our brands and offers to our customers."