Myer doubles down on luxury fragrance

Myer Parramatta has unveiled the second installation of the globally launched Rabanne and Jean Paul Gaultier counter design in Australia.

International beauty giant Puig opened the multi-brand counter in Sydney's West, at one of its largest doors, in the lead up to Christmas. 

The newly transformed fragrance counter is the latest multi-brand installation of its kind anywhere in the world, following the success of Myer Sydney City and Myer Liverpool earlier this year.

The experiential design allows customers to learn and experience the designer fragrance houses.

At Myer Parramatta, Rabanne, Jean Paul Gaultier, Carolina Herrera and more are presented through interactive journeys into fragrance families and ingredients. Expert advisors are also on hand to guide shoppers with personalised consultations.

"We’re excited to unveil this new fragrance concept at Myer Parramatta,” said George Karagiannis, Myer store manager.

"This is more than a traditional fragrance counter—it’s a true destination, where customers can explore, learn and immerse themselves in the world of fragrance like never before."