Myer CEO John King has announced that Myer’s ‘My Store’ campaign is back, with advertisements airing on commercial television from tonight.
King said the new campaign aims to acknowledge Myer’s history, while looking to the future of retail.
“Myer is Australia’s department store.
"We have been there for generations of Australians, for their everyday life, but also for their most memorable and special occasions, whether that be: ‘My Birthday’, ‘My Christmas’, ‘My Father’s or Mother’s Day’ or ‘My Wedding’.”
“The ‘My Store’ campaign showcases how Myer has been, and will continue to be, a part of the Australian way of life.”
King said his Customer First Plan will aim to improve service, quality and pricing.
“We know that in recent times we have not always got it right for our customers.
"The new campaign will show that we exist for our customers, that we are putting them first, in every action we take and every decision we make – that we are ‘Their Store’ no matter where they shop with us in Australia."
The ‘My Store’ campaign will become the cornerstone of key trading events for Myer with the revitalised branding to impact all advertising channels, Myer events, and in store visual merchandising.