Myer has acquired three brands as it undertakes a comprehensive review of its fashion ranging.
The department store has added Seed, Nine West and French Connection to its concession brand mix.
The brands will be added into selected stores from July 2015.
Myer CEO Richard has been leading an review of ranging, space allocation and channel mix since his appointment.
Myer chief merchandise and marketing officer Daniel Bracken said the three brands will strengthen its portfolio.
"We are delighted to announce the exciting arrival of popular brands Seed, Nine West, and French Connection to our stores.
"These brand additions will make a significant contribution to transforming our merchandise assortment through revitalised ranging and strong brand emphasis.
"Our recent detailed analysis of both our current and future Myer customers has given us great insight into the merchandise and services these customers want to enrich their lifestyles.
"We have selected these modern, timeless and stylish brands to further strengthen our range of fashionable apparel, footwear and accessories for our Myer customers.
"The addition of these labels complements our continued support of local and overseas designers and brands, and are a solid addition to the recent brands acquired by Myer including Alex Perry, Aje, by johnny, White Suede, MJ Bale, Scotch & Soda and Oscar de la Renta.
"With more inspiring brands in our mix our relevance to customers will increase, and we can harness our customer’s passion for our brand.
"We are confident that our loyal customers will be excited by these new brands in the Myer portfolio and look forward to offering inspirational new spring summer collections from Seed, Nine West, and French Connection in our stores over the coming months.
"These additions no doubt solidify Myer as the premier destination for fashion and lifestyle brands in Australia."
Seed, Nine West and French Connection will each be sold in Myer stores under concession agreements.
Seed womenswear will be available in 44 Myer stores and childrenswear in 27 stores.
Nine West will be available in 20 Myer stores.
French Connection womenswear will be available in 47 Myer stores and menswear in 38 stores.
The roll out of all brands commences in Myer in July 2015 and will be completed across all allocated stores in 2016.