Myer has secured a department store exclusive with womenswear label Steele.
Steele is available in six Myer stores nationwide – Melbourne, Sydney, Perth, Bondi, Brisbane and South Australia.
The Steele brand is also be available online at myer.com.au.
Myer group general manager of apparel Karen Brewste said the brand will complement recent acquisitions including Aje, Acler, Topshop Topman and Mimco.
“We are delighted to announce the exciting arrival of one of Australia’s most sought-after fashion labels Steele to Myer as a department store exclusive.
"Steele’s signature style of feminine prints and soft silhouettes encapsulate the effortlessly chic Australian woman.
"Steele’s luxe bohemian styles have fast become a favourite among celebrities and fashion lovers, and we know they will resonate with our customers.”
Steele designer Jessica Reid said the move comes as the brand hits 80 stockists across Australia, the US and online.
“Its an exciting time for Steele as we’re currently experiencing major growth in the Australian and USA markets.
"When looking to launch with an Australian major, we felt it was a perfect partnership with Myer."
Founded in 2011, Steele uses exclusive prints, textures and soft silhouettes to convey its signature style.