Department store Myer Sydney City is set to cement the entry of 30 new labels to its doors with a media activation this evening featuring Wayne Cooper, Arthur Galan, Charlie Brown, Yeojin Bae, Fernando Frisoni and Nicola Finetti.
The Australian designers will also be joined by Howard Showers ambassador Charlotte Dawson and the face of Myer Jennifer Hawkins for the launch, which will see 30 new brands introduced over four floors.
Two floors will be solely dedicated to womenswear.
New international brands include The Row by Mary-Kate and Ashley Olsen, Catherine Malandrino, Matthew Williamson Escape, Hoss, Jaeger and Lee Anglomania.
Australian labels will include AG by Arthur Galan, Simona, Howard Showers, Brave by Wayne Cooper, Adrian Papell, Capital M and Running Bear.
While Sass & Bide is due to open its first concession at the department store in July, a sample of the brand's offer is currently on show on level one. The brand was acquired by Myer earlier this year for $42.5 million.
AG: Arthur Galan hits Myer.
