MyDeal has been included into Woolworth’s Everyday Rewards program, adding 14 million new eyes to its customer base.
Everyday Rewards members will be able to earn rewards points when shopping on MyDeal, which sells a wide range of retail items, including fashion and accessories.
MyDeal was acquired by Woolworths Group AU NZ in September 2022 for a reported $218 million.
Under the program, Everyday Rewards members will collect at least one point for every $1 spent on the MyDeal site. As part of a special launch promotion, members will also benefit from 2000 bonus points (equivalent to $10 in value) when they link their Everyday Rewards card to MyDeal and spend $100 or more in one transaction.
“Becoming a part of the Everyday Rewards program means that not only will our customers earn points with every purchase, but they’re now able to use those points on purchases that matter most - whether that be money off their grocery shopping, Qantas points, or gifts,” MyDeal CEO Sean Senvirtne said.
Everyday Rewards GM Glenn Baker said that every month, Everyday Rewards members save at least $10 off their shopping.
“With millions of products available at MyDeal, Everyday Rewards will deliver even more value to members by earning points on more of the everyday products and brands that they need and want,” Baker said.
Customers will need to link their Everyday Rewards card via the MyDeal website or mobile app to start earning points.
MyDeal was launched in 2011 and has over 1,800 sellers, over 2,000 lifestyle categories and over 6 million product SKUs across fashion, accessories, home, and lifestyle.
As well as through Woolworths, rewards can be earned by shopping at BWS, Big W, Pet Culture, Super Pharmacy, Marley Spoon, Everyday Market and at EG and Ampol petrol sites.
Everyday Rewards has over 14 million members and the app has been downloaded by over three million Australian since launching in May 2020.