Online designer fashion retailer my-wardrobe.com has appointed a new head for the Asia Pacific region, after finalising a significant round of funding with investors.
Hear more about its online growth strategy at Ragtrader Live.
my-wardrobe.com chief executive David Worby said the latest investment will allow the business to continue developing its global footprint.
"The company continues to enjoy tremendous support from both consumers and brands and I look forward to continuing our plans to connect with a global audience."
Sydney-based Fay Nwokobia has been promoted to head up my-wardrobe.com Asia Pacific.
Nwokobia and her Australian team, which includes Bepoke Public Relations, will drive localised marketing campaigns, strategic partnerships and business growth.
The new round of investment also coincides with a change of direction under the guidance of fashion director Carmen Borgonovo.
my-wardrobe.com will launch the new autumn/winter season with over 75 new brands, 24 new footwear designers, an increased offering of mainline luxury bags and a redesign of the homepage.
The company has also announced the departure of co-founder Sarah Curran, who has left my-wardrobe.com to pursue new ventures.
my-wardrobe.com counts Australia among its top international markets, with 300 per cent year-on-year growth since launch.
Top-selling brands to the market include Michael by Michael Kors, Marc by Marc Jacobs, Burberry Brit and McQ Alexander McQueen.