Two Motto Fashions blazers designed in partnership with world no. 4 tennis player and TV presenter Jelena Dokic have sold out in days since being launched this month.
The blazers formed part of a 17-piece limited-edition collection that was released on January 19 via the Motto Fashions website. This collection included sporty suit sets, jackets and hoodies, as well as dresses, skirts and cami’s.
The brand has reported that its Ivory Stripe Boyfriend Blazer has sold out online in just 5 days, while its Lilac Stripe Boyfriend Blazer selling out in less than 24 hours. Both styles were featured predominately on Dokic during the Australian Open, where she was a featured presenter. Both blazers were selling for $239.95 each.
Motto Fashions CEO Lauren French applauded Dokic as brand ambassador, who also featured in the collection campaign.
“Working with Jelena has been an absolute dream,” French said. “This collection is all about effortless wearability – designed to move with you, live in your wardrobe and make you feel incredible in your body, every day.”
Motto Fashions was founded in Melbourne in 1985 by Faye and John Browne. Today, the brand manages five retail spaces across Victoria.
Dokic, who is also an author and advocate, said she has worked previously with Motto Fashions.
“They embody everything I advocate for, body confidence and empowering women to feel strong and happy with who they are,” Dokic said.
“This collection is an incredible capsule that I believe every Australian woman will enjoy styling, allowing women to love their bodies and feel confident in whatever they choose to wear.”