Moncler has broken ground on the Australian continent, opening its first boutique in Melbourne.
The new single-brand store to Moncler's network of more than 190 locations worldwide.
The new boutique is located inside Chadstone Shopping Center.
Moncler chief Remo Ruffini said the opening is part of a broader rollout.
“I am absolutely enthusiastic about this opening, and that Moncler is entering the Australian retail chain, too.
“It’s a country that I believe can become important for our brand.
"We have planned to further consolidate our presence on both sides of the distribution channels, both retail and wholesale, through opening this shop-in-shop."
The new space covers a single retail floor with a surface area of almost 200 square meters.
The exterior of the boutique, in line with the interior concept, is decorated with white guilloche marble and burnished
brass, and sports two large display windows.
Interior design was once again entrusted to the architectural studio Gilles & Boissier, continuing the collaborative partnership.
Floors and ceilings are coated with boiserie smoky oak, which contrasts against a white marble on the interior walls.
Burnished brass and steel add to a ceiling of red and beige leather.
The new Melbourne boutique will house all Moncler prêt-à-porter collections and accessories for him and for her - Moncler Grenoble, Moncler Enfant, Moncler Lunettes and Moncler Gamme Bleu.