Modibodi has confirmed a “small number” of redundancies in its business.

According to various media reports, the redundancies include longstanding CMO Liana Lorenzato and two members of the in-house creative team. Lorenzato declined to comment further when contacted by Ragtrader.

Modibodi confirmed the news with Ragtrader, adding these changes are strategic.

"We can confirm that Modibodi has made a number of organisation changes designed to support the growth of the business locally and internationally. The changes have resulted in a small number of redundancies. 

"We are committed to working with the people affected to ensure they are supported through the change process."

Last month, Modibodi appointed Bread Agency to evolve the brand’s social media strategy across Australia, New Zealand, UK, France and Germany. Bread Agency’s remit will cover social strategy, content creation and influencer marketing through always-on and campaign work. 

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