Leak-proof apparel brand Modibodi has officially launched a physical pop-up space at David Jones in Sydney CBD.
The brand will stock its top-selling collections across leak-proof underwear and swimwear for both women and teens, and available in a variety of shapes and absorbencies.
According to Modibodi, the pop-up is a significant milestone and follows two years of strategic transformation to position it as a customer-focused leader in intimate apparel.
The pop-up will remain at Elizabeth Street for four weeks from September 9 until October 6, and will then relocate south to the David Jones location in Miranda, Sydney for an additional four weeks from October 7 until November 3.
"This milestone represents so much more than a retail moment,” Modibodi executive director Kerry Cusack said. “It’s about showing up in a premium, distinct way, making it easier for women to experience our swimwear and underwear, and continuing to bring the conversation about periods confidently into lifestyle retail.
“We’ve reimagined who we are and this pop-up is a beautiful expression of that evolution.”
Modibodi’s key channels include online websites in Australia, New Zealand, Europe, the United Kingdom and North Ireland, the United States of America, Asia and the Middle East.
The brand is also stocked through hundreds of stores across Australia, including the likes of Woolworths, Coles, Big W and Rebel, and in four David Jones stores in Chadstone Melbourne, Queens Plaza in Brisbane, Garden City Shopping Centre in Perth, Rundle Mall in Adelaide