Australian modelling agency Alice D has ditched gender labelling to categorise its models, instead referring to them as 'humans.'
The agency, which was launched by Alice D Magazine editor Kristie Klein, removed the gender labels after realising that more brands were hiring non-binary models for their campaigns.
"I realised that so many brands were gravitating towards models who were non-binary yet no agency was promoting them as such, instead forcing them into traditional gender categories," Klein said.
"So, I decided it was time to launch an agency which refers to its talent as humans, and as such Alice D Agency was born," she said.
Klein added that brands shifting towards offering more unisex styles also informed the launch of the agency.
"I realised that most modelling agencies still use archaic and outdated categories that are not inclusive or respectful to those who do not identify as either.
"Also brands are often unisex or transitioning to be so and want that reflected in its advertising and marketing.
"Realistically, what our clients wanted was a feel to capture the essence of their brands rather than a specific gender, which is exactly what the Alice D agency’s philosophy is.
"It was a no brainer to have an all-inclusive “human” division," she said.
Klein believes that Alice D Agency will be able to locally replicate similar success international diverse and inclusive agencies have had.