Home-grown label We Are Handsome will take another step towards global success this week, with the brand set to debut on luxury international etailer, Moda Operandi.
Moda Operandi, founded by Vogue contributing editor Lauren Santo Domingo and ex-Gilt executive Aslaug Magnusdottir, launched in February last year and is currently the only online luxury fashion retailer which allows members to pre-order popular styles ahead of time.
The high-end e-boutique will feature a selection of We Are Handsome trademark bold prints on the Moda Operandi site, along with the brand's signature silhouettes - the 'Scoop One' piece and the 'Panel One' piece.
We Are Handsome will also take to the runway for the first time at Mercedes-Benz Fashion Week Australia (MBFWA) on May 3, with Moda Operandi’s Taylor Tomasi-Hill also set to attend the week-long event.
We Are Handsome was established two years ago, and is wholly designed and produced in Australia. The brand is currently stocked over 26 cities in 18 countries, by global stockists such as Net-A-Porter, Harvey Nichols, Barneys, Opening Ceremony, Colette and Selfridges.