Supermarket giant Coles has kicked off a 50-store rollout for its Mix fashion line.
Mix was first revealed to the media at a promotional event at Coles Burwood East (Melbourne) in August.
A list of store locations for the budget line can be accessed at www.mixapparel.com.au.
The collections will be housed in spacious concessions, with womenswear informing the launch range and men's and children's wear to be introduced at a later date.
A majority of items are priced under $25, including t-shirts at $6 and bikinis at $19. Statement items include a sequinned t-shirt ($25) and a beige safari dress ($19).
Fresh drops will occur every two weeks throughout the season.
Mix is created in partnership with Canadian designer Joseph Mimran, a pioneer in supermarket collaborations.
MIX: Launching at Coles.
